From the Mind of Teddy Kasche

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Winning Affiliate Marketing Strategies

One of the easiest and fastest way to make money online is through affiliate marketing. This is when you send visitors to someone else’s product sales page, they do all the hard work of making the sale and supporting the customer, and you get a percentage of the sale price as your commission (usually 50% or more for digital products).

Here’s just a few benefits

1. You’re able to start instantly without having to develop a product, set up a website and sales page, design the website, come up with support tools, or set up the ordering, billing & delivery system.
2. There’s zero time investment on your part because the product owner does all the hard work of support, maintenance and billing.
3. There’s no risk for you, because the product owner has already made sure the product sells. So you know that your traffic will result in sales.

Obviously affiliate marketing makes sense – these benefits make it a clear winner!

OK, but it’s not all rosy…

After all your hard work of generating traffic to the sales page, you will never see any of those visitors again. Most of them will not buy on their first visit, which means you’re losing over 90% of the traffic right off the top. That’s fine for the product owner because she can sell to them again and again, but you can’t.

How can you avoid this pitfall?

What you need to do is capture the contact info of your visitors before sending them to the product website. If you do that, you can contact them again and send them back the product website multiple times. This will increase the number of sales you make. And if you want to do it like a pro, you’ll give them some great content before sending them to the sales page.

Here’s what these affiliate marketing strategies will do for you:

1. Owning a list of potential buyers gives you the ability to market additional products at the push of a button.
2. By providing great content without a sales pitch, you put them in a buying mood. So when you do send them to the product website, they’re much more likely to buy.

Here’s what you’ll need to create affiliate tools like this:

1. A Video Squeeze Page (with video)
2. At least a few pages of great content
3. A multi-part email series with at least 5 emails in it

You’ll use the squeeze page as the place to send your visitors instead of using the product website. Your squeeze page adds your visitors to you autoresponder. This is how you start building your list, and at the same time begin sending them useful information. After subscribing them to your email list, it redirects them to your content mini-site.

You content mini-site builds the good will, so that when you send them to the product sales page, they are in a buying mood. And even if they don’t buy on the first visit, your email series sends them back to the product sales page again and again to increase your sales.

Putting all of these pieces together will increase your sales by 500% or more, so it’s obviously worth the time and energy to do it. And once it’s set up, it runs automatically – you just send visitors to the squeeze page, instead of the product website.

Setting it all up yourself requires some skill, and if you’re not up to it, you can use a service like Affiliate Silver Bullet. Services like this design the enter system (the video, the video squeeze page, the email series, the content pages, etc). The benefit is that it’s much less expensive then you could do it yourself, and it’s instantly set up. The downside is that other people will be using the same affiliate tools as you. But the internet is pretty big, so this isn’t much of a concern.

The other route you can take is to hire people on Elance to create and implement the various aspects for you. Either way, it’s an important step that you need to take if you’re going to be serious about your affiliate marketing.