How and why to build an email list
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You’ve probably heard this common Internet marketing mantra a million times. Lists make money. List marketing is probably the most powerful way to create a profitable home based business. It’s a strategy you can’t afford to overlook.
Why it works
In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase. Repeated encounters are a key to generating sales. You can create opportunities for multiple exposure by adding an individual to your list.
Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. That increases your credibility, producing more sales.
How to do it
Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze page exists to do one thing and one thing only. It should persuade the reader to become part of your list. Anything else is completely extraneous.
In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.
Having a quality inducement won’t automatically make your squeeze page a success, though. It’s also critical to put together a squeeze page in the right manner. We know that specific squeeze page techniques generate optimal results. You should adopt those winning strategies. That will involve closely following three important guidelines.
Squeeze page basics
Initially, there should be no outgoing links on your squeeze page. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.
Second, the squeeze page should feature a powerful, brief message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.
Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! As such, your squeeze page’s sign up form should feature a powerful call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.
Summary
A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.
You will dramatically improve your business by using these email list building secrets. It’s not a coincidence that top marketers all rely on their lists. It’s true – the money is in the list!
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